The Effect of Attitude, Normal Subjective and Perceived Behavioral Control (Pbc) on Actual Purchasing Through Purchases of Online Purchase in The Online Retail Industry

  • Anita Heptariza Magister of Management, Postgraduate Program, Universitas Warmadewa, Denpasar
Keywords: Actual Purchase, Attitude, Intention Online Purchase, Perceived Behavioral Control (PBC), Subjective Norm

Abstract

Online shopping activities are currently growing. Online shopping activities are supported by the increasing number of Internet users. With the growing number of people who know the internet and along with the presence of Generation Z who was born in the digital age make the habit of spending goods and services slowly but surely have to switch online. One of the factors that affect online shopping is the intention of purchasing online. Theory of Planned Behavior (TPB) explains that consumer behavior is shaped by attitudes, subjective norms, and perceived behavioral control (PBC) that form the intention of online purchasing. This study aims to analyze the effect of attitudes on online purchase intentions, to analyze the effect of subjective norms on online purchasing intentions, to analyze the effect of PBC on online purchase intentions and to analyze the effect of online purchase intentions on actual purchases. The research was conducted at Prama Sanur Beach Hotel. The technique of data collection used are observation, interview, documentation, questionnaires. Data analysis technique using quantitative analysis with PLS program. The results show that attitudes have a positive and significant influence on the intentions of online purchasing. Subjective norms have a positive but insignificant effect on online purchase intentions. Perceived Behavioral Control (PBC) has a positive and significant effect on online purchasing intentions, and online purchase intentions have a positive and significant effect on actual purchases.

References

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Timpe, A. D. (1992). The Art and Science of Business Management Performance. Mumbai: Jaico Publishing House.

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Ajzen, I. (1991). Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2).

Anteja, I. G. ngurah A. P. (2014). Pengaruh Kepemimpinan, Komunikasi, Lingkungan, Kerja terhadap Semangat Kerja Pegawai pada PT. Angkasa Pura Divis Komersial. E-Journal Manajemen Universitas Udayana, 3(2).

Bandura, A. (1977). Social Learning Theory. New Jersey: Prentice-Hall, Inc.

Fishbein, M, & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading MA: Addison-Wesley.

Ginantra, I. K. G., & Putra, I. N. W. A. (2015). Pengaruh Ukuran Perusahaan, Profitabilitas, Leverage, Kepemilikan Publik, Dividend Payout Ratio, dan Net Profit Margin pada Perataan Laba. E-Journal Akuntansi Universitas Udayana, 10(2).

Guterres, L. A., & Supartha, W. G. (2016). Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Guru. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 5(3). https://doi.org/10.24252/idaarah.v2i2.6533

Hasibuan, M. S. P. (2012). Manajemen Sumber Daya Manusia: Edisi Revisi. Jakarta: PT Bumi Aksara.

Hersey, Paul, & Blancard, K. (1982). Management of Organizational Behaviour. New Jersey: Prentice Hall Inc. Englewood Cliffs.

Huang, S., & Hsu, C. H. . (2009). Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Re-visit Intention. Journal of Travel Research, 48(29).

Kardiasih, Yasa, & Sitiari. (2017). Pengaruh Motivasi Dan Lingkungan Kerja Fisik Terhadap Kepuasan Kerja Dan Kinerja Pegawai Pada Dinas Kebudayaan Kota Denpasar. Jurnal Ekonomi Dan Bisnis Jagadhita, 4(2).

Lee, N. R., & Kotler, P. (2011). Social Marketing: Influencing Behaviors for Good. US: Sage Publication, Inc.

Mahajaya, G., & Subudi, M. (2016). Pengaruh Motivasi, Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Pegawai Inspektorat Kabupaten Badung. E-Jurnal Manajemen Universitas Udayana, 5(11), 7072–7099.

Mangkunegara, A. P. (2007). Manajemen Sumber Daya Manusia (7th ed.). Bandung: PT Remaja Rosdakary.

Mathis, R. L., & Jackson, J. H. (2006). Human Resources Management (10th ed.). Jakarta: Salemba Empat.

Moekijat. (2002). Manajemen Tenaga Kerja dan Hubungan Kerja. Bandung: Pionir Jaya.

Nitisemito, A. S. (2001). Manajemen Personalia. Jakarta: Ghalia Indonesia.

Nuraini, T. (2013). Manajemen Sumber Daya Manusia. Pekanbaru: Yayasan Aini Syam.

Nyagaka, E., & Odongo, A. J. (2013). Leadership Styles of Headteachers and Their Impact on Students’ Academic Performance in Secondary Schools, Nyamaiya Division, Nyamira District, Kenya. Journal of Educational and Social Research MCSER Publishing, 3(3).

Putra, D. G. A. P. (2016). Pengaruh Iklim Organinasi Dan Motivasi Terhadap Kepuasan Kerja Dan Kinerja Karyawan Tjendana Mandra Sakti (TMS) Tours.

Rivai, V. (2013). Manajemen Sumber Daya Manusia Untuk Perusahaan. Jakarta: PT Raja Grafindo Persada.

Sedarmayanti. (2004). Sumber Daya Manusia dan Produktivitas Kerja. Bandung: Mandar Maju.

Solimun. (2011). Analisis Variabel Moderasi Dan Mediasi. Program Studi Statistika FMIPA UB 31 V.

Sugiyono. (2011). Metode Penelitian Administratif. Bandung: Alfabeta.

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabeta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Sutrisno, E. (2011). Manajemen Sumber Daya Manusia. Jakarta: Kencana Pranada Media Group.

Thoha, M. (2010). Kepemimpinan Dalam Manajemen. Jakarta: PT. Raja Grafindo Persada.

Timpe, A. D. (1992). The Art and Science of Business Management Performance. Mumbai: Jaico Publishing House.

Umar, H. (2013). Desain Penelitian MSDM dan Prilaku Karyawan. Jakarta: PT Raja Grafindo Persada.

Published
2020-04-08
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