Affecting Factors Of Competitive Advantage: A Conceptual Model Development For Wooden Crafts Industry In Bali, Indonesia
DOI:
https://doi.org/10.22225/jj.12.1.2025.86-93Keywords:
Competitive advantage, competitive intensity, entrepreneurial orientation, technical orientation, wooden craftAbstract
The purpose of this study is to demonstrate the contribution of SMEs in increasing the attractiveness and value of Balinese tourism. SMEs achieve this by complementing the tourism sector and improving the overall tourism image through the creation of innovative products by Balinese craftsmen, which are strongly embedded in the arts and culture of Tri Hita Karana. The wood industry is the dominant craft sector in Bali, although its production capacity is still relatively modest compared to other industries. The competitive advantage of wood products is determined by several external and internal variables. This study uses a literature review methodology. Data analysis in the literature review includes the preparation and presentation of conclusions obtained from several data sources obtained. The result of this study is a theoretical framework that combines social media strategies and innovation as intermediary elements to reduce the negative impact of external and internal factors on competitive advantage. This study aims to increase knowledge in the field of management strategy, specifically focusing on the competitive advantage of Balinese wooden craft goods. Based on empirical research and interviews with participants in the wood craft business, it is hypothesized that three elements-competitive intensity, entrepreneurial orientation, and technological orientation-have an impact on competitive advantage.
References
Abeysekara, N., Wang, H., & Kuruppuarachchi, D. (2019). Effect of supply-chain resilience on firm performance and competitive advantage: A study of the Sri Lankan apparel industry. Business Process Management Journal, 25(7), 1673–1695.
Banani, A. (2013). Bagaimana Menggapai Keunggulan Bersaing Yang Berkelanjutan. Proceeding of International Conference Sustainable Competitive Advantage, 1(1).
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Clauss, T., Kraus, S., Kallinger, F. L., Bican, P. M., Brem, A., & Kailer, N. (2021). Organizational ambidexterity and competitive advantage: The role of strategic agility in the exploration-exploitation paradox. Journal of Innovation & Knowledge, 6(4), 203–213.
Cakmak, P. I., and Tas, E. (2012). The use of information technology on gaining competitive advantage in Turkish contractor firms. World Applied Sciences Journal, 18(2). https://doi.org/10.5829/idosi.wasj.2012.18.02.744
Correia, R. J., Dias, J. G., & Teixeira, M. S. (2021). Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performance. Journal of Strategy and Management, 14(2), 187–206.
Fadhillah, Y., Yacob, S., & Lubis, T. A. (2021). Orientasi Kewirausahaan, Inovasi Produk, Dan Media Sosial Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Intervening Pada Ukm Di Kota Jambi. Jurnal Manajemen Terapan Dan Keuangan, 10(01), 1–15.
Feranita, N. V., & Setiawan, H. A. (2019). Peran Keunggulan Bersaing Dalam Memediasi Dampak Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja UMKM. Majalah Ilmiah Dian Ilmu, 18(1), 54–70.
Fitriana, S., Rinandiyana, L. R., & Kurniawan, D. (2019). Pengaruh integrasi teknologi dan literasi digital terhadap keunggulan bersaing Cinema 21. Jurnal Ekonomi Manajemen, 5(1), 35–40.
Haryanto, A. T. (2019). Pemasaran Dan Keunggulan Bersaing (Studi Perusahaan Finance di Wonogiri). Jurnal Perilaku Dan Strategi Bisnis, 7(2), 106–114.
Hemmati, M., & Hosseini, H. (2016). Effect of IT application on project performance focusing on the mediating role of organizational innovation, knowledge management and organizational capabilities. Engineering, Technology & Applied Science Research, 6(6), 1221–1226.
Khan, S. Z., Yang, Q., & Waheed, A. (2019). Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance. Corporate Social Responsibility and Environmental Management, 26(2), 285–295.
Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
Kurniati, N., Zulkarnain, Z., & Garnasih, R. L. (2022). Strategi Meningkatkan Keunggulan Bersaing Melalui Inovasi, Orientasi Pasar, Dan Kewirausahaan Pada Coffee Shop Di Kota Pekanbaru. Procuratio: Jurnal Ilmiah Manajemen, 10(3), 244–255.
Lestari, S. D., Leon, F. M., Widyastuti, S., Brabo, N. A., & Putra, A. H. P. K. (2020). Antecedents and consequences of innovation and business strategy on performance and competitive advantage of SMEs. The Journal of Asian Finance, Economics and Business, 7(6), 365–378.
Liu, C.-H., Chang, A. Y.-P., & Fang, Y.-P. (2020). Network activities as critical sources of creating capability and competitive advantage: The mediating role of innovation capability and human capital. Management Decision, 58(3), 544–568.
Mahdi, O. R., Nassar, I. A., & Almsafir, M. K. (2019). Knowledge management processes and sustainable competitive advantage: An empirical examination in private universities. Journal of Business Research, 94, 320–334.
Mardatillah, A., Rosmayani, R., & Ramadani, S. (2020). Sustainable competitive advantage of Riau Malay weaving industry based on local wisdom. International Research Journal of Business Studies, 13(3).
Oentoro, D. (2012). Manajemen pemasaran modern. Yogyakarta: Laksbang Pressindo.
Papadas, K.-K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632–643.
Porter, M. E. (1979). HBR. Harvard Business Review.
Porter, M. E. (2008). On competition. Harvard Business Press.
Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, 241–249.
Rahmadi, A. N., Jauhari, T., & Dewandaru, B. (2020). Pengaruh orientasi pasar, inovasi dan orientasi kewirausahaan terhadap keunggulan bersaing pada UKM di jalanan Kota Kediri. Jurnal Ekbis, 21(2), 178–188.
Rini, R., Lisnini, L., Maretha, F., & Pebrianti, Y. (2020). Pengaruh Orientasi Kewirausahaan, Orientasi Pasar Dan Orientasi Pembelajaran Terhadap Keunggulan Bersaing Dan Kinerja Usaha (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang). Jurnal Aplikasi Manajemen Dan Bisnis, 1(1), 15–26.
RS, I. A., & Nugroho, R. L. (2014). Pengaruh orientasi kewirausahaan terhadap kinerja perusahaan kecil. Jurnal Manajemen Indonesia, 14(1), 37–46.
Sari, S. M., Yunizar, Y., & Sartika, D. (2020). PENENTU KEUNGGULAN BERSAING PADA UMKM: APAKAH KOMPETENSI DIGITAL DAN ORIENTASI KEWIRAUSAHAAN PENTING? AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 5(1), 63–72.
Setiawan, H. (2012). pengaruh orientasi pasar, orientasi teknologi dan inovasi produk terhadap keunggulan bersaing usaha songket skala kecil di kota Palembang. Orasi Bisnis: Jurnal Ilmiah Administrasi Niaga, 8(2).
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217–226.
Singh, S. K., Chen, J., Del Giudice, M., & El-Kassar, A.-N. (2019). Environmental ethics, environmental performance, and competitive advantage: Role of environmental training. Technological Forecasting and Social Change, 146, 203–211.
Ummi, N., & Meutia, T. I. (2017). Improving anticipative learning through entrepreneurial orientation in small to medium size enterprises.
Wijaya, L. D., & Simamora, V. (2022). Pengaruh Kapabilitas Teknologi Informasi Dan Kapabilitas Inovasi Terhadap Strategi Dan Dampaknya Terhadap Keunggulan Bersaing Umkm Kuliner. Jurnal Ilmiah Akuntansi Dan Bisnis, 7(1), 51–65.
Zeebaree, M. R. Y., & Siron, R. B. (2017a). The impact of entrepreneurial orientation on competitive advantage moderated by financing support in SMEs. International Review of Management and Marketing, 7(1), 43–52.
Zeebaree, M. R. Y., & Siron, R. B. (2017b). The impact of entrepreneurial orientation on competitive advantage moderated by financing support in SMEs. International Review of Management and Marketing, 7(1), 43–52.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi dan Bisnis Jagaditha
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
