Manipulation And Persuasion Through Language Features In Fake News

  • Agus Ari Iswara STMIK STIKOM Indonesia
  • Kadek Agus Bisena STMIK STIKOM Indonesia
Keywords: hoax, hoax maker, fake news, manipulation, persuasion


This study attempts to describe the use of language features in hoaxes to manipulate facts and describe their persuasive power in influencing readers. This research is a qualitative descriptive study. This research data is documented from This site was chosen because it is one of the most popular hoax repellent sites in Indonesia. Documentation was the method of data collection. Data were collected then classified, organized, and then analyzed using theoretical concepts. Theory used to analyze language manipulation in this research is Barton and Lee's theory of language features and Searle theory of speech acts. Data and analysis are presented in tables with brief descriptions. The results of this study indicates that hoax maker use language features in manipulating facts, those are (1) acronyms and initialisms, (2) word reduction, (3) letters or numbers, (4) stylized/unconventional spelling, (5) emoticons, (6) stylized/unconventional punctuation, and (7) images or photographs. Furthermore, it is found the use of assertive, expressive and directive speech acts to build persuasive power to influence the reader. The results of this study can be used as a reference in seeing the characteristics of language manipulation on hoaxes so that people can maximize the use of their logic and intellectual as a system of verifying information to determine the truth of information, knowing the information is fact or fake, distinguishing an information is a hoax or fact.



Asya, A. (2013). Linguistic Manipulation: Definition and Types. International Journal of Cognitive Research in Science, 1(2).

Barton, D., & Lee, C. (2013). Language Online: Investigating Digital Texts and Practices. Oxon: Routledge.

Darmayanti, N., Nurhadi, J., & Yubiliana, G. (2014). Tipe Tindak Tutur Dalam Komunikasi Dental Hipnosis : Suatu Kajian Pragmatik. Ranah, 3(1), 135–142.

Djatmika. (2016). Mengenal Pragmatik Yuk!? Yogyakarta: Pustaka Pelajar. (2018). Menkominfo: Baru 100 Portal Berita Online Terverifikasi. Retrieved from

Meiliana, N. A. (2018). BIN: 60 Persen Konten Media Sosial adalah Informasi Hoaks. Retrieved from

Meinarni, N. P. S., & Iswara, I. B. A. I. (2018). Hoax and its Mechanism in Indonesia (Vol. 165, pp. 183–186).

Mey, J. L. (1994). Pragmatics: An Introduction. USA: Blackwell.

Nashrillah, F. (2018). Dewan Pers: Ada 43 Ribu Media Online, Hanya 168 Yang Profesional. Retrieved from

Partana, P. (2020). Pola Tindak Tutur Komisif Beranji Bahasa Jawa. WidyaparWa, 38(1), 15–22.

Pratama, A. B. (2016). Ada 800 Ribu Situs Penyebar Hoax di Indonesia. Retrieved from

Thamrin, M. (2010). Ekspresi Tindak Direktif dalam Interaksi Kelas Bengkel Jurusan Teknik Mesin Politeknik Negeri Malang. LITERA, 9(1), 91–101.

Wicaksono, A. (2015). Tindak Tutur Komisif Pementasan Drama “ Mangir Wanabaya ” ( Suatu Tinjauan Sosiopragmatik). Ranah, 4(1).

Yayuk, R. (2016). Wujud Kesantunan Asertif dan Imperatif dalam Bahasa Banjar. Ranah, 5(2), 115–124.

Yule, G. (2006). Pragmatik. Yogyakarta: Pustaka Pelajar.

How to Cite
Iswara, A. A., & Bisena, K. A. (2020). Manipulation And Persuasion Through Language Features In Fake News . RETORIKA: Jurnal Ilmu Bahasa, 6(1), 26-32.
Abstract viewed = 193 times
PDF downloaded = 129 times