Ratio Analysis on Tiktok (Social Media) for Qualitative Research Using Explorative Methods

  • I Putu Hendika Permana STMIK STIKOM Indonesia
  • Ni Putu Suci Meinarni STMIK STIKOM Indonesia
Keywords: Credibility of Tiktok’s Account, Social Media, Tiktok, Tiktok’s Ratio

Abstract

Information and communication technology is considered important by users, one of its goals is to seek information and communicate remotely through social media. Social media aims to provide convenience in terms of communicating so that it has an impact on users, either it positive or negative perceptions. Currently, Tiktok social media become most popular application. This research was conducted to find the ratios that will be used to systematically show the performance of the Tiktok account. This study uses an exploratory method to find the variables contained in the Tiktok account. These variables will be compared so as to find the relevant ratios to show the performance of a Tiktok account. The results of this study is that the tiktok account has 7 variables and find then 17 ratios that can be used to assess, measure and compare the credibility of a Tiktok account.

References

Adawiyah, D. P. R. (2020). Pengaruh Penggunaan Aplikasi TikTok Terhadap Kepercayaan Diri Remaja di Kabupaten Sampang. Jurnal Komunikasi, 14(2), 135–148.

Aji, W. N. (2018). Aplikasi Tiktok Sebagai Media Pembelajaran Bahasa dan Sastra Indonesia. Prosiding Seminar Nasional Pertemuan Ilmiah Bahasa Dan Sastra Indonesia, 431, 431–440.

Bulele, Y. N., & Wibowo, T. (2020). Analisis Fenomena Sosial Media Dan Kaum Milenial: Studi Kasus Tiktok. In Conference on Business, Social Sciences and Innovation Technology (Vol. 1, Issue 1).

Hanggara, B. (2020). Pengaruh Rasio Keuangan Terhadap Financial Distress Pada Perusahaan Ritel Yang Terdaftar Di Bursa Efek Indonesia.

Mudjiyanto, B. (2018). Tipe Penelitian Eksploratif Komunikasi. Jurnal Studi Komunikasi Dan Media, 22(1), 65.

Mukaida, N., Sasaki, S., & Baba, T. (2015). Id: 33. Cytokine, 76(1), 70.

Ruth, D., & Candraningrum, D. A. (2020). Pengaruh Motif Penggunaan Media Baru Tiktok terhadap Personal Branding Generasi Milenial di Instagram. Koneksi, 4(2), 207.

Sugiyono, S. (2010). Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Jakarta: Sinar Grafika.

Susilowati. (2018). Pemanfaatan Aplikasi Tiktok Sebagai Personal Branding Di Instagram (Studi Deskriptif Kualitatif Pada Akun @bowo_allpennliebe). Jurnal Komunikasi, 9(2), 176–185.

Published
2021-03-19
Abstract viewed = 272 times
PDF downloaded = 175 times