Risk Tolerance as a Mediation in SME Investment Decisions in Jepara
DOI:
https://doi.org/10.22225/wmbj.6.1.2026.66-77Keywords:
Experienced Regret, Financial Literacy, Financial Socialization, Investment Decision, Risk ToleranceAbstract
This study aims to analyze the role of risk tolerance as a mediating variable in the relationship between financial literacy, experienced regret, financial socialization, and investment decisions among SMEs in Jepara. The study involved 300 SMEs selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that financial literacy, experienced regret, and risk tolerance have a positive effect on investment decisions, while financial socialization has no significant effect. Risk tolerance is proven to mediate the effect of financial literacy and experienced regret on investment decisions, but it does not mediate the relationship between financial socialization and investment decisions. These findings highlight the dominant role of internal individual factors in shaping investment decision-making among SMEs.
References
Atmaningrum, S., Kanto, D. S., & Kisman, Z. (2021). Investment Decisions: The Results of Knowledge, Income, and Self-Control. Journal of Economics and Business, 4(1), 100–112. https://doi.org/10.31014/aior.1992.04.01.324
Azhari, A., Kamaruddin, K., & Simahatie, M. (2024). Strategi Penciptaan Lapangan Kerja Pada Sektor Umkm Di Indonesia. Jurnal Ekonomika, 16(1), 19–25. https://doi.org/10.51179/eko.v16i1.2655
Boudon, R. (2003). Beyond Rational Choice Theory. Annual Review of Sociology, 29, 1–21. https://doi.org/10.1146/annurev.soc.29.010202.100213
Che Hassan, N., Abdul-Rahman, A., Mohd Amin, S. I., & Ab Hamid, S. N. (2023). Investment Intention and Decision Making: A Systematic Literature Review and Future Research Agenda. Sustainability (Switzerland), 15(5), 1–22. https://doi.org/10.3390/su15053949
Coleman, J. S., & Farraro, T. J. (1992). Rational Choice Theory: Advocacy and Critique.
Danang Mahardhika, M., & Asandimitra, N. (2023). Pengaruh overconfidence, risk tolerance, return, financial literacy, financial technology terhadap keputusan investasi.
Darwish, F. S. eed M. (2025). Financial literacy and investment decision: an empirical study from the Palestine Stock Exchange. Frontiers in Behavioral Economics, 4(2009). https://doi.org/10.3389/frbhe.2025.1444022
Dewi, M., Hamidah, H., & Buchdadi, A. D. (2021). The Influence of Financial Literacy, Experienced Regret, Framing Effect and Mental Accounting on Millennial Generation Investment Decisions in DKI Jakarta with Risk Tolerance as Intervening Variables. International Journal on Advanced Science, Education, and Religion, 4(3), 147–163. https://doi.org/10.33648/ijoaser.v4i3.155
Edison, E. D., & Aisyah, H. (2023). The Effect of Regret Experienced in Investment Decision: an Experimental Study. International Journal of Asian Business and Management, 2(1), 85–98. https://doi.org/10.55927/ijabm.v2i1.3203
Fadila, N., Goso, G., Hamid, R. S., & Ukkas, I. (2022). Pengaruh Literasi Keuangan, Financial Technology, Persepsi Risiko, dan Locus of Control Terhadap Keputusan Investasi Pengusaha Muda. Owner, 6(2), 1633–1643. https://doi.org/10.33395/owner.v6i2.789
Fatin, N. H. N., & Juwita, H. A. J. (2023). PENGARUH LITERASI KEUANGAN, TOLERANSI RISIKO, DAN SOSIALISASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI. Jurnal Management Risiko Dan Keuangan, 2(3), 186–200.
Febrianti, A., Isnurhadi, H., & Andriana, I. (2022). Pengaruh Literasi Keuangan, Experience Regret dan Perceived Risk terhadap Keputusan Investasi pada Mahasiswa Indonesia. Al-Kharaj?: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(5), 1966–1975. https://doi.org/10.47467/alkharaj.v5i5.2017
Fitriasuri, F., Dinata, M. I., Mellita, D., Elpanso, E., & Noviardy, A. (2024). Pengambilan Keputusan Mahasiswa Dalam Berinvestasi pada Pojok Bursa. Mbia, 23(1), 1–19. https://doi.org/10.33557/mbia.v23i1.3005
Fridana, I. O., & Asandimitra, N. (2020). Analisis Faktor Yang Memengaruhi Keputusan Investasi (Studi Pada Mahasiswa Di Surabaya). Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 396. https://doi.org/10.24912/jmieb.v4i2.8729
Gryglewicz, S. (2011). A theory of corporate financial decisions with liquidity and solvency concerns. Journal of Financial Economics, 99(2), 365–384. https://doi.org/10.1016/j.jfineco.2010.09.010
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hendarto, K., Anastasia, N., & Basana, S. R. (2021). The Effect of Financial Literacy, Financial Risk Tolerance, and Financial Socialization Agents on Stock Investment Decision in The Millennial Generation. Petra International Journal of Business Studies, 4(1), 11–22. https://doi.org/10.9744/ijbs.4.1.11-22
Hikmah, H., Siagian, M., & Siregar, P. (2020). Analisis Tingkat Literasi Keuangan, Experienced Regret, dan Risk Tolerance pada Keputusan Investasi di Batam. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(1), 138–146. https://doi.org/10.36778/jesya.v3i1.142
Ismanto, H., Widiastuti, A., Muharam, H., Pangestuti, I. R. D., & Rofiq, F. (2020). Perbankan dan literasi keuangan. Deepublish.
Kang, G. L., Park, C. W., & Jang, S. H. (2024). A Study on the Impact of Financial Literacy and Digital Capabilities on Entrepreneurial Intention: Mediating Effect of Entrepreneurship. Behavioral Sciences, 14(2), 230–239. https://doi.org/10.3390/bs14020121
Kulintang, A., & Putri, E. (2024). Peran Literasi Keuangan, Risk Tolerance, Overconfidence Serta Financial Technology dalam Mendorong Keputusan Investasi. JRAP (Jurnal Riset Akuntansi Dan Perpajakan), 11(1), 39–55. https://doi.org/10.35838/jrap.2024.01
Lani Djaini, Dedy Takdir Syaifuddin, Salma Saleh, & Valentinus Amstrong TN. (2025). Interaksi Antara Financial Literacy, Experienced Regret, Framing Effect, Mental Accounting, Dan Self-Control Dalam Keputusan Investasi: Peran Toleransi Risiko Sebagai Mediator. Jurnal Manajemen Dan Kewirausahaan, 17(1), 75–98. https://doi.org/10.55598/jmk.v17i1.27
Miyya, S., Naseer, S., & Ali, S. (2024). Impact of Financial Literacyon Investment Decision Making: The Mediating Effect of Risk Tolerance. Journal of Law and Social Sciences, 2(1), 47–55.
Nadhifah, R., & Anwar, M. (2021). Pengaruh Literasi Keuangan Dan Toleransi Risiko Terhadap Keputusan Investasi (Studi Pada Warga Desa Sekapuk Kabupaten Gresik) (Vol. 14, Issue 2). http://journal.stekom.ac.id/index.php/E-Bisnis?page1
Naufalia, V., Wilandari, A., Windasari, V., & Helmy, M. S. (2022). Pengaruh Financial Socialization dan Financial Experience terhadap Financial Management Behavior (Studi Kasus pada Generasi Milenial di Kota Bekasi). Jurnal Perspektif, 20(2), 142–149. https://doi.org/10.31294/jp.v20i2.13183
Nofsinger, J. R. (2001). The impact of public information on investors. Journal of Banking and Finance, 25(7), 1339–1366. https://doi.org/10.1016/S0378-4266(00)00133-3
Nur Aini, N. S., & Lutfi, L. (2019). The influence of risk perception, risk tolerance, overconfidence, and loss aversion towards investment decision making. Journal of Economics, Business, & Accountancy Ventura, 21(3), 401–413. https://doi.org/10.14414/jebav.v21i3.1663
Putra, I. P. S., Ananingtiyas, H., Sari, D. R., Dewi, A. S., & Silvy, M. (2016). Pengaruh literasi keuangan, Experienced Regret , dan Risk Tolerance pada Pemilihan Jenis Investasi. Journal of Business and Banking, 5(2), 271–282. https://doi.org/10.14414/jbb.v5i2.548
Putri, I. G. A. P. T., Sawitri, N. P. Y. R., Wijaya, B. A., & Sudiyani, N. N. (2024). Peran Mediasi Toleransi Risiko Dalam Analisis Determinasi Keputusan Investasi Mahasiswa Kota Denpasar. Jurnal Manajemen Dan Akuntansi, 154–171.
Sa’diyah, C., Widagdo, B., & Fitriasari, F. (2024). Cryptocurrency investment: Evidence of financial literacy, experience, and risk tolerance. Investment Management and Financial Innovations, 21(3), 148–159. https://doi.org/10.21511/imfi.21(3).2024.13
Safitri, A., & Kartawinata, B. R. (2020). Pengaruh Financial Socialization Dan Financial Experience Terhadap Financial Management Behavior (Studi Pada Wanita Bekerja Di Kota Bandung). Jurnal Ilmu Keuangan Dan Perbankan (JIKA), 9(2), 158–170.
Safryani, U., Aziz, A., & Triwahyuningtyas, N. (2020). Analisis Literasi Keuangan, Perilaku Keuangan, Dan Pendapatan Terhadap Keputusan Investasi. Jurnal Ilmiah Akuntansi Kesatuan, 8(3), 319–332. https://doi.org/https://doi.org/10.37641/jiakes.v8i3.384
Sawitri, K. D., & Candraningrat, I. R. (2025). The Influence of Financial Literacy and Overconfidence on Investment Decisions With Risk Tolerance as A Mediating Variable (A Study on Stock Investors in Bali Province). Enrichment: Journal of Multidisciplinary Research and Development, 3(2), 172–184. https://doi.org/10.55324/enrichment.v3i2.355
Shefrin, H. (2000). Beyond greed and fear: understanding behavioral finance and the psychology of investing. Oxford University Press, 368. https://doi.org/https://doi.org/10.1093/0195161211.001.0001
Soraya, R., Risman, A., & Siswanti, I. (2023). The Role of Risk Tolerance in Mediating the Effect of Overconfidence Bias, Representativeness Bias and Herding on Investment Decisions. Journal of Economics, Finance and Management Studies, 06(07), 3324–3335. https://doi.org/10.47191/jefms/v6-i7-36
Tjondro, E., Ester, C., Sardjono, Y. G., & Kusumawardhani, A. (2025). Investment scam vulnerability among university students: the role of personality traits and risk tolerance. Cogent Education, 12(1). https://doi.org/10.1080/2331186X.2025.2464309
Trouche, E., Sander, E., & Mercier, H. (2014). Arguments, more than confidence, explain the good performance of reasoning groups. Journal of Experimental Psychology: General, 143(5), 1958–1971. https://doi.org/10.1037/a0037099
Wardani, A. K., & Lutfi, L. (2016). Pengaruh literasi keuangan, experienced regret, risk tolerance, dan motivasi pada keputusan investasi keluarga dalam perspektif masyarakat Bali. Journal of Business & Banking, 6(2). https://doi.org/10.14414/jbb.v6i2.996
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Diaz Zahra Septina Pratiwi, Mohammad Yunies Edward

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. 
 All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons-Non Ceomercial-Attribution-ShareAlike (CC BY-NC-SA)






