The Effect of Interaction Via Social Media and Past Online Shopping Experience on Repurchase Intention Through Trust in Tokopedia Application Users in Surabaya
AbstractThis research aims to analyze the effect of interaction via social media and past online shopping experience on repurchase intention through trust in Tokopedia application users in Surabaya. Today, online purchasing through e-commerce is in vogue. Before making a purchase, most people will seek information first to increase their trust, and they can do this by interacting with others. Increasingly sophisticated technology makes this interaction easy because there is already social media. The information shared by someone certainly comes from their experience. E-commerce consumer interact through social media and consumer shopping experience are important points so that consumers can increasingly trust e-commerce and repurchase it in e-commerce. This research is designed in quantitative approach with purposive sampling as the sampling technique. The sample used in this research was 150 respondents. The requirements of respondents in this research were at least 17 years old who had made purchases at Tokopedia at least once in the last two months in Surabaya. Data was collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The results of the research prove that interaction via social media and the past online shopping experience have a significant effect on trust. Trusts have a significant effect on repurchase intention. Interaction via social media and past online shopping experience has a significant effect on repurchase intention through trust.
Anonim. (2016). How the Shopping Experience Has Changed Over the Past Decade. https://www.futurepay.com/ blog /shopping-experience-changed-past-decad -e/. Browsed on 11 April 2018.
Anonim. (2018). About Tokopedia. https:// www.tokopedia.com/about/. Browsed on 07 September 2018.
Anonim. (2018). Reviews Tokopedia. https://trustedcompany.com/id/reviews-tokopedia.com. Browsed on 19 Mei 2018.
Anonim. (2018). Transaksi Nyaman, Belanja “Online” Tumbuh Pesat. http://www.koran-jakarta.com/transaksi-nyaman--belanja--online--tumbuh-pesat/. Browsed on 09 September 2018.
Broekhuizen, J. (2006). Understanding Channel Purchase Intentions: Measuring Online and Offline Value Perceptions. Groningen University. Retrieved from https://www.van-haaften.nl/images/documents/pdf/Measuring Online and Offline Shopping value perception.pdf
Camp, L. J. (2003). "Design fot Trust” Trust, Reputation and Security: Theories and Practice. Berlin University.
Dachyar, M., & Banjarnahor, L. (2017). Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital, 13(5). Retrieved from http://www.intangiblecapital.org/index.php/ic/article/view/1119/672
Delafrooz, N., Paim, L. H., Haron, S. A., Sidin, S. M., & Khatibi, A. (2009). Factors affecting students’ attitude toward online shopping. African Journal of Business Management, 3(5), 200–209. Retrieved from https://academicjournals.org/article/article1380535988_Delafrooz et al..pdf
Ghozali, I., & Fuad. (2005). Structural Equation Modeling: Teori, Konsep, dan Aplikasi dengan Program Lisrel 8.54. Semarang: Badan Penerbit Universitas Diponegoro.
Hajli, M. N. (2013). A Research of the Impact of Social Media on Consumers. International Journal of Market Research, 56(3), 387–404. Retrieved from https://doi.org/10.2501/IJMR-2014-025
Jaafar, S. N., Lalp, P. E., & Mohamed@Naba, M. (2013). Consumers’ Perceptions, Attitudes and Purchase Intention towards Private Label Food Products in Malaysia. Asian Journal of Business and Management Sciences, 2(8), 73–90. Retrieved from http://www.ajbms.org/articlepdf/8ajbms2012282721.pdf
Jahangir, N., & Begum, N. (2008). The Role of Perceived Usefulness, Perceived Ease of Use, Security and Privacy and Customer Attitude to Engender Customer Adaptation in the Context of Electronic Banking. African Journal of Business Management, 2(1), 32–40. Retrieved from http://www.academicjournals.org/app/webroot/article/article1380536538_Jahangir and Begum.pdf
Kim, J. (2004). Understanding Consumers’ Online Shopping and Purchasing Behaviors. Oklahoma State University.
Leeraphong, A., & Mardjo, A. (2013). Trust and Risk in Purchase Intention through Online Social Network: A Focus Group Research of Facebook in Thailand. Journal of Economics, Business and Management, 1(4), 314–318. Retrieved from http://www.joebm.com/papers/68-M009.pdf
Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes Andbehavior: An Assessment Of Research. Eighth Americas Conference on Information Systems, 508–517. Retrieved from https://www.zamaros.net/NACB READING 3.pdf
Mahendra, I. (2015). Analisa Penerimaan Pengguna Sistem Informasi Koperasi Pada Koperasi Karyawan Budi Setia Jakarta Dengan Technology Acceptance Model. Jurnal Pilar Nusa Mandiri, 11(1), 70–80. Retrieved from http://ejournal.nusamandiri.ac.id/index.php/pilar/article/view/415
Mayfield, A. (2008). What is Social Media? California: www.icrossing.com. Retrieved from https://www.icrossing.com/uk/sites/default/files_uk/insight_pdf_files/What is Social Media_iCrossing_ebook.pdf
Michaud-Trévinal, A., Picot-Coupey, K., & Stenger, T. (2015). The online shopping experience (OSE): Towards thedevelopment of a four- order hierarchical model. In 18th Conference of the EuropeanAssociation for Education and Research in Commercial Distribution,. Retrieved from https://hal.archives-ouvertes.fr/hal-01743668/document
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase IntentionCase Study: the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267–273. Retrieved from https://pdfs.semanticscholar.org/4518/676346f0734f26d3915cd612f0e44f889df5.pdf
Pratomo, A. G. (2016). Peran Penting Media Sosial dalam Pengembangan Bisnis. Techno.Okezone.Com. Retrieved from https://techno.okezone.com/read/2016/11/16/207/1543330/peran-penting-media-sosial-dalam-pengembangan-bisnis
Rizwan, M., Umair, S. M., MueenAkhtar, & SajidBhatti, M. (2014). Determinats of Customer Intentions for Online Shopping: A Research from Pakistan. Journal of Sociological Research, 5(1), 248–272. Retrieved from http://dx.doi.org/10.5296/jsr.v5i1.6565
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Suryabrata, S. (1983). Metodologi Penelitian. Jakarta: CV Rajawala.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The Effects of Social Media Marketing on Online Consumer Behavior. International Journal of Business and Management, 8(14), 66–79. Retrieved from http://www.ccsenet.org/journal/index.php/ijbm/article/view/25378
Yamin, S., & Kurniawan, H. (2009). Structural Equation Modeling: Belajar Lebih Mudah Teknik Analisis Data Kuesioner dengan Lisrel-PLS. Jakarta: Salemba Empat.