PENGARUH PERSEPSI HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SANGKAR BURUNG BNR DI UMKM SANGKAR BURUNG “RULLOH” SIDOARJO JAWA TIMUR
DOI:
https://doi.org/10.22225/wmbj.7.1.2025.24-39Keywords:
Price, Promotion, Brand image and purchasing decisionsAbstract
This study aims to determine the Influence of Price Perception, Promotion, and Brand Image on Purchasing Decisions for BNR Bird Cage Products at Rulloh Bird Cage UMKM Sidoarjo. Determination of the number of samples in this study will be calculated using incidental sampling, the researcher will provide data collection tools to anyone who happens to meet with a total of 100 respondents, while the respondents who filled out the questionnaire in this study were customers who had purchased BNR bird cage products. In this study, the first data collection technique was interviews with respondents. Interviews are not only conducted directly but can also be conducted via email, telephone, and so on. Second, observation by observing the objects studied in the field to obtain a phenomenon related to the data needed in this study. Third, with non-verbal questions or making questionnaires that will later be submitted to the resource person. The method in this study is to use a quantitative method with the results of the study showing that the Price, Promotion and Brand Image variables have a simultaneous influence on Purchase Satisfaction made by customers. All variables are said to have a simultaneous influence on the dependent variable, namely the purchasing decision that has increased both in terms of demand and supply, which has a lot of customer interest in buying, while in terms of sales it always improves, so that it can provide a very positive impact on the company
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