Dampak E-Service Quality BSI Terhadap Minat Investasi Emas Gen Z Jakarta Selatan

Authors

  • Najwa Azizah Politeknik Negeri Jakarta, Indonesia
  • Nurfala Safitri Politeknik Negeri Jakarta, Indonesia

DOI:

https://doi.org/10.22225/wedj.8.2.2025.98-107

Keywords:

E-service quality, customer interest, generation z, gold installment investment, bank syariah Indonesia

Abstract

This study aims to analyze the influence of e-Service quality on Bank Syariah Indonesia customers' interest in investing in gold installments, particularly among Generation Z in South Jakarta. The e-Service quality offered by BSI, encompassing aspects such as ease of access, speed of response, transaction security, and ease of use of the application, is considered a crucial factor influencing customer investment decisions. The research method used was quantitative, with data collected through questionnaires distributed to 160 Generation Z respondents in South Jakarta. The collected data were then analyzed using SmartPLS to examine the relationship between e-Service quality and customer interest. The results indicate that e-Service quality has a significant positive effect on customer interest in investing in gold installments. Dimensions of e-Service quality, such as ease of access and speed of response, are the main factors driving investment interest.

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Published

2025-10-31

Issue

Vol. 8 No. 2 (2025): Warmadewa Economic Development Journal (WEDJ)

Section

Articles

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Copyright (c) 2025 Najwa Azizah, Nurfala Safitri

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