Persepsi Petugas Customer Relation Officer Dalam Service Recovery Rekomendasi Hak Guna Bangunan di Atas Hak Pengelolaan Lahan
Abstract
Kegiatan pelayanan rekomendasi hak guna bangunana (HGB) di atas hak pengelolaan lahan (HPL) yang dilaksanakan oleh petugas customer relation officer (CRO) pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu, terkadang terjadi kegagalan pelayanan. CRO sebagai petugas garis depan harus mampu melakukan service recovery dengan tepat kepada pemohon. Tujuan: Mengetahui gambaran persepsi CRO terhadap kegiatan service recovery bagi pemohon yang mengalami service failure pada layanan rekomendasi HGB di atas HPL. Metode penelitian ini adalah kualitatif, yang dilakukan di Kantor DPMPTSP pada tahun 2020 yang belokasi di Jakarta Selatan. Informan terdiri dari tujuh informan, yang merupakan CRO pada dinas DPMPTSP yang bertugas melakukan pelayanan atau pernah melakukan pelayanan rekomendasi HGB di atas HPL dan 3 informan dari pemohn yang pernah mengalamai service failure pada layanan rekomendasi HGB di atas HPL. Teknik pengumpulan data adalah melalui wawancara dan observasi langsung. Penelitian ini menunjukkan bahwa Persepsi petugas CRO tentang kegiatan service recovery layanan rekomendasi HGB di atas HPL sudah berjalan baik. Hambatan pelaksanaan program service recovery yang berasal dari pusat, diantaranya peraturan gubernur terkait mengenai besaran biaya, dan panjangnya SOP. Hambatan dari petugas yaitu terbatasnya petugas yang paham tentang Layanan rekomendasi HGB diatas HPL tersebut. Kesimpulan: pelaksanaan service recovery layanan rekomendasi HGB di atas HPL sudah cukup baik.
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