Model Pengelolaan Kolaboratif Dalam Pengembangan Wisata Alternatif di Area Branca Timor Leste

Authors

  • I Made Mardika Fakultas Pascasarjana, Universitas Warmadewa, Denpasar, Indonesia
  • Anak Agung Ayu Dewi Larantika Fakultas Pascasarjana, Universitas Warmadewa, Denpasar, Indonesia
  • Ni Made Jaya Senastri Fakultas Pascasarjana, Universitas Warmadewa, Denpasar, Indonesia
  • Ida Bagus Udayana Putra Fakultas Pascasarjana, Universitas Warmadewa, Denpasar, Indonesia
  • Leonito Reiro Universitade DAPAZ, Dili, Timor Leste
  • Mateus Ximenes Universitade DAPAZ, Dili, Timor Leste

DOI:

https://doi.org/10.22225/pcsj.6.2.2025.81-87

Keywords:

Collaboration, pentahelix, alternative tourism, Branca Area, Timor-Leste

Abstract

The Branca Area in Dili, Timor-Leste, has significant potential as an alternative tourism destination through the integration of unique cultural elements, the strong religious appeal of the Cristo Rei Statue, and its scenic coastal landscape. However, tourism development in this area has not been optimal due to weak governance, limited capacity of local human resources, inadequate environmental management, and limited tourism promotion. Through a collaborative Community Service Program (Pengabdian kepada Masyarakat [PKM]) between Universitas Warmadewa and Universitade DAPAZ Timor-Leste, a collaborative tourism management model based on the pentahelix approach was designed and implemented, involving government, academics, local communities, business actors, and media. The implementation methods included literature review, situational analysis, Focus Group Discussions (FGDs), training and mentoring for institutional development (tourism awareness groups and management bodies), environmental arrangement and source-based waste management, as well as workshops on digital tourism promotion. The results indicate the establishment of a collaborative destination management body, improved environmental arrangement quality in the Branca Area, and strengthened digital promotion of Cristo Rei tourism. This model contributes as a strategic framework for the development of alternative and sustainable tourism in Timor-Leste.

References

Anom, I., Suryasih, I., Nugroho, S. & Mahagangga, I. 2017, ‘Turismemorfosis: Tahapan selama seratus tahun perkembangan dan prediksi pariwisata Bali’, Jurnal Kajian Bali, vol. 7, no. 2, pp. 59–80.

Arida, I.N.S. 2017, Pariwisata Berkelanjutan, Cakra Press, Denpasar.

Baptista, J.C.L., Bahruddin, M. & Riyanto, D.Y. 2016, ‘Perancangan logo dan media promosi Cristo Rei berbasis religi untuk meningkatkan brand awareness wisata Kota Dili’, JUNO: Jurnal Art Nouveau, vol. 5, no. 2, pp. 1–11.

Correiaa, E.D.C. & Nugroho, S. 2022, ‘Strategy development of tourist attraction at Kristu statue in Dili, Timor Leste from government perspective’, International Journal of Research Publication and Reviews, vol. 3, no. 12, pp. 481–484.

Liana, C. & Mastuti, S.P. 2020, Management Wisata Budaya, Unesa University Press, Surabaya.

Mardika, I.M. 2019, ‘Warisan budaya sebagai icon pariwisata dalam rangka Kalimantan Timur menjadi ibukota negara’, Ganaya: Jurnal Ilmu Sosial & Humaniora, vol. 2, no. 2, pp. 57–62.

Mardika, I.M. 2021, ‘Tiga gradasi potensi Swecapura-Gelgel sebagai ekowisata berbasis masyarakat: sebuah pemikiran awal’, dalam I.N. Suryawan (ed.), Menimbang praktik ekowisata Bali, perspektif cendikia Warmadewa, Pustaka Larasan, Denpasar, pp. 125–140.

Mardika, I.M., Kurniawan, A., Satyawati, N.K.A. & Larantika, A.A.D. 2022, ‘Pengembangan Desa Adat Gelgel sebagai wisata spiritual’, Postgraduate Community Service Journal (PCSJ), vol. 3, no. 1, pp. 1–6.

Mardika, I.M., Senastri, N.M.J. & Prabadhika, I.P.Y. 2022, ‘Pengembangan wisata spiritual di Desa Ped Nusa Penida’, Postgraduate Community Service Journal (PCSJ), vol. 3, no. 2, pp. 92–97.

Martins, Z., Paturusi, S.A. & Surya, I.B.K. 2017, ‘Peran pemerintah dalam pengembangan potensi pariwisata di Area Branca Metiaut, Dili’, JUMPA, vol. 3, no. 2, pp. 372–386.

Runa, W., Wahyuni, P.I., Sinarta, N., Maniquin, J.M., Soares, D.S., Soariano, A. & de Araujo, F. 2022, ‘Identifikasi dan peran stakeholder dalam pengembangan infrastruktur kawasan wisata Patung Cristo Rei, Dili, Timor Leste’, Jurnal Abdi Daya, vol. 2, no. 1, pp. 25–32.

Published

2025-12-01

Issue

Section

Articles

Most read articles by the same author(s)

1 2 3 > >>