SIGNS FOUND IN INSTAGRAM ACCOUNT ADVERTISEMENT OF BALI UNITED
DOI:
https://doi.org/10.22225/kulturistik.9.2.13152Keywords:
advertisement, Bali United’s instagram, signAbstract
The title of this research is Signs Found in Instagram Account Advertisement of Bali United. This research aims to analyze and describe the types and meanings of signs in Bali United advertisements. Several methods were applied in determining data source, data collection, data analysis, and presentation of analysis results. The main theory used to solve this problem is the theory of sign proposed by Pierce in the book Semiotics: The Basics Second Edition by Daniel Chandler and the supporting theory supports the main theory proposed by Leech in the book Semantics: The Study of Meaning, Second Edition. Based on Leech theory, meaning is grouped into 7 types: conceptual meaning, connotative meaning, social meaning, affective meaning, reflective meaning, collocative meaning, and thematic meaning. The results of this research indicate that there are several signs found in Bali United advertisements which include icons, indexes and symbols. Analysis based on Peirce's triadic model of signs refers to an understanding of signs that involve a representament, an object and an interpretant. The results of this research show that there are three types of meaning found. They are conceptual meaning, connotative meaning and affective meaning.
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