I GUSTI AYU NOVITASARI; NI MADE GALIH MASARI. INCREASING CUSTOMER LOYALTY THROUGH A CUSTOMER-BASED BRAND EQUITY APPROACH: THE PERSPECTIVE OF KEBAYA FASHION CONSUMERS. KRISNA: Kumpulan Riset Akuntansi, [S. l.], v. 17, n. 2, p. 247–259, 2026. Disponível em: https://www.ejournal.warmadewa.ac.id/index.php/krisna/article/view/13573. Acesso em: 5 may. 2026.