Guisi, Zen Zen. “THE EFFECT OF MARKETING MIXED STRATEGY ON MARKETING PERFORMANCE AND COMPETITIVE EXCELLENCE IN SHOPPING MALL IN BADUNG AND DENPASAR REGENCY”. Jurnal Ekonomi dan Bisnis Jagaditha 5, no. 1 (March 14, 2018): 33–40. Accessed January 16, 2026. https://www.ejournal.warmadewa.ac.id/index.php/jagaditha/article/view/438.