ISKANDAR, Rhoma. AI Advertising Personalization, Content Quality, Trust, and Gen Z Impulsive Buying Behavior. Jurnal Ekonomi dan Bisnis Jagaditha, [S. l.], v. 13, n. 1, p. 158–173, 2026. DOI: 10.22225/jj.13.1.2026.158-173. Disponível em: https://www.ejournal.warmadewa.ac.id/index.php/jagaditha/article/view/14420. Acesso em: 3 jun. 2026.