Behavioral Determinants of Balipay E-Wallet Adoption among Generation Z
DOI:
https://doi.org/10.22225/jj.13.1.2026.1-10Keywords:
balipay, e-wallet adoption, financial behavior, financial literacy, perceived ease of useAbstract
This study examines how financial literacy and perceived ease of use shape Generation Z’s e-wallet adoption of the Balipay e-wallet, and whether financial behavior mediates these relationships. Data were collected from 100 Balipay users in Denpasar City using a structured questionnaire. The research model was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS to test both direct and indirect effects. Results indicate that financial literacy, perceived ease of use, and financial behavior significantly have positive effects on e-wallet adoption of Balipay. In addition, financial literacy and perceived ease of use significantly enhance financial behavior, which partially mediates their effects on e-wallet adoption. From a practical perspective, the findings suggest that Balipay providers and local stakeholders should integrate user-friendly interface design with targeted financial education programs to encourage responsible and sustained e-wallet adoption among young users. Future studies may compare Balipay with other e-wallet brands and expand the sample beyond Denpasar to improve the external validity of the findings.
References
Ahdiat, A. (2023, July 5). Tren Belanja Pakai Uang Elektronik Tumbuh 1.000% Dalam 5 Tahun Terakhir. Katadata Media Network.
Amalia, R. D., & Purwantini, A. H. P. (2021). Investigasi Niat Penggunaan Financial Technology Payment Bagi Usaha Mikro Kecil Menengah. Jurnal Akuntansi Universitas Jember, 19.
Anggriani, A., Rosmiati, & Yaldi, D. (2023). Pengaruh Literasi Keuangan Dan Iklan Terhadap Minat Menggunakan E-Money Pada Mahasiswa Pips Universitas Jambi Angkatan 2020. Journal Of Economic Education, 2(1).
Ardianto, K., & Azizah, N. (2021). Analisis Minat Penggunaan Dompet Digital Dengan Pendekatan Technology Acceptance Model (Tam) Pada Pengguna Di Kota Surabaya. Jurnal Pengembangan Wiraswasta, 23(1), 13. Https://Doi.Org/10.33370/Jpw.V23i1.511
Bank Bpd Bali, 2022. (2022). Bank BPD Bali Luncurkan Bali Pay, Uang Elektronik Server Based.
BPS. (2023). Population by Age Groups and Sex in Denpasar Municipality (Thousand People), 2023. Demographic and Social Statistic. https://denpasarkota.bps.go.id/en/statistics-table/2/MzAwIzI%3D/population-by-age-groups-and-sex-in-denpasar-municipality.html?
Daragmeh, A., Lentner, C., & Sági, J. (2021). FinTech payments in the era of COVID-19: Factors influencing behavioral intentions of “Generation X” in Hungary to use mobile payment. Journal of Behavioral and Experimental Finance, 32,100574. https://doi.org/10.1016/j.jbef.2021.100574BPS. (2023). Population by Age Groups and Sex in Denpasar Municipality
Ghozali, I. (2021). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square (Pls) (5th Ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Gunawan, I. M. I., & Suartina, I. W. (2021). Pengaruh Perceived Ease Of Use, Product Knowledge, Dan Trust Terhadap Minat Menggunakan Aplikasi Reksadana Bibit (Studi Kasus Pengguna Platform Digital Fintech Bibit) (Vol. 1, Issue 4).
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equations Modeling (Pls-Sem). Sage.
Hana, C., & Kusumawati, Y. (2020). Pengaruh Kemampuan Financial Dan Kemudahan Terhadap Penggunaan Cashless Transaction. Jurnal Ilmu-Ilmu Ekonomi, 13. Https://Doi.Org/10.35457/Xxx
Indriyani, D., Sartika, H., & Artikel, I. (2022). Persepsi Generasi Z Pada Penggunaan E-Wallet Selama Pandemi Covid-19. Jurnal Sekretari Dan Manajemen, 6. Http://Ejournal.Bsi.Ac.Id/Ejurnal/Index.Php/Widyacipta
Jena, R. K. (2020). Measuring The Impact of Business Management Student’s Attitude Towards Entrepreneurship Education on Entrepreneurial Intention: A Case Study. Computers In Human Behavior, 107. Https://Doi.Org/10.1016/J.Chb.2020.106275
Kadek, N., Damayanti, M., Deddy, P., & Putra, S. (2022). Pengaruh Financial Knowledge, Perceived Ease of Use Serta Peran E-Commerce Terhadap Minat Umkm Dalam Menggunakan Aplikasi Digital Payment. Hita Akuntansi Dan Keuangan.
Kessa, D. G., Wardani, K. D. K. A., & Gorda, A. A. N. S. (2023). Pengembangan Strategi Penetrasi Pasar Untuk Peluncuran Produk E-Wallet Balipay Bank Bpd Bali. Jurnal Abdimas Phb, 6.
Latifah, & Wiyanto, H. (2023). Faktor Yang Mempengaruhi Financial Behavior Pada Pengguna E-Wallet Di Jakarta Barat. Jurnal Manajerial Dan Kewirausahaan, 05(02), 373–382.
Long, T. Q., Morgan, P. J., & Yoshino, N. (2023). Financial literacy, behavioral traits, and ePayment adoption and usage in Japan. Financial Innovation, 9(1). https://doi.org/10.1186/s40854-023-00504-3
Nurhaeni, & Soleha, E. (2023). Pengaruh Literasi Keuangan, Kemudahan Penggunaan Dan Gaya Hidup Terhadap Minat Generasi Z Dalam Menggunakan Dompet Digital (Go-Pay). Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 7(1), 36. Https://Doi.Org/10.29408/Jpek.V7i1.12295
Nuringtyas, M. R., & Kartini, K. (2023). The Influence of Financial Literacy and Financial Technology on Student Financial Behavior In Yogyakarta. International Journal of Social Service and Research, 3(4), 919–925. Https://Doi.Org/10.46799/Ijssr.V3i4.326
Ong, V., & Mn, N. (2022). Pengaruh Persepsi Risiko, Persepsi Kemudahan, Dan Literasi Keuangan Terhadap Minat Penggunaan Linkaja. Jurnal Manajerial Dan Kewirausahaan, 04.
Palimbong, S. M., Pali, E., Biringkanae, A., & Tangdialla, R. (2023). Pengaruh Literasi Keuangan Terhadap Penggunaan Digital Payment Pada Mahasiswa Fakultas Ekonomi Uki Toraja. 1(3), 278–297. Https://Doi.Org/10.61132/Manuhara.V1i4.222
Putra, Z. (2022). Meningkatkan Kinerja Organisasi Pada Sektor Lembaga Pendidikan Tinggi: Analisis Multi Group Dengan Pls-Sem. Jurnal Bisnis Dan Kajian Strategi Manajemen, 6 (1).
Riya Maninggar, F., & Yuniningsih, Y. (2023). Analysis Of Financial Behavior on Peer to Peer Lending Application In Measuring Transaction Intention Of Millennials Generation In Sidoarjo. In www.ijbmm.com International Journal of Business Marketing and Management (Vol. 8). www.ijbmm.com
Suleman, D., Zuniarti, I., Sabil, Setyaningsih, E. D., Yanti, V. A., Susilowati, I. H., Sari, I., Marwansyah, S., Hadi, S. S., & Lestiningsih, A. S. (2019). Decision Model Based on Technology Acceptance Model (Tam) For Online Shop Consumers in Indonesia. In Academy of Marketing Studies Journal (Vol. 23, Issue 4).
Wardana, A. A., Saputro, E. P., Wahyuddin, M., & Ibas, N. I. (2022). The Effect of Convenience, Perceived Ease of Use, And Perceived Usefulness on Intention to Use E-Wallet (Empirical Study On Generation Z In Surakarta).
Wardani, G. O. P., & Sari, R. C. (2021). Pengaruh Kemudahan Penggunaan, Kebermanfaatan, Dan Persepsi Risiko Terhadap Minat Penggunaan Financial Technology Sistem Pembayaran. Jurnal Profita: Kajian Ilmu Akuntansi.
Yulianingsih, T., Sawitri, N. N., & Fikri, A. W. N. (2023). Pengaruh Literasi Keuangan, Literasi Digital, Dan Risiko Terhadap Minat Menggunakan Mobile Banking Pada Majelis Taklim Nurul Iman Bekasi Selatan. Jurnal Ekonomika Manajemen, Akuntansi Dan Perbankan Syari’ah, 12(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ketut Tanti Kustina, Kadek Mela Kusuma Dewi, Ni Luh Putu Sariani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
