Implementation of BUMDA (Baga Utsaha Manunggal Desa Adat) Management in Marketing and Empowering The Development of Gunung Payung Cultural Park as a Potential Tourist Attraction in Kutuh Village, Kuta South, Badung, Bali

  • I Made Suidarma Universitas Pendidikan Nasional
  • Komang Sri Widiantari Universitas Pendidikan Nasional
  • I Dewa Ketut Gede Prabawa Universitas Pendidikan Nasional
  • Ni Ketut Arniti Universitas Pendidikan Nasional
Keywords: BUMDA, kutuh village, tourism

Abstract

Kutuh Village currently has an integrated business entity named BUMDA (Bhaga Utsaha Manunggal Desa Adat) Management. One of the potentials possessed by the Kutuh traditional village is the Gunung Payung Cultural Park as a Tourist Attraction. Kutuh Traditional Village is now managed directly by the BUMDA management of Kutuh Village. The purpose of this research is to find out about the potentials that can be developed in Gunung Payung Tourist Attraction and how BUMDA management strategies in marketing and development are carried out at Gunung Payung Tourist Attraction. This research is a qualitative descriptive study. The data collection method used in this research is the method of observation, interviews, and documentation. The results show that there are several potentials that can be developed such as the Dhang Khayangan Temple, Gunung Tedung (Gunung Payung), white sand beach with be beautiful cliffs, monkey forests, alang alang gardens that adorn the cliffs, sports arenas such as soccer fields, jogging tracks with beautiful views as they are on a cliff, as well as a stage for cultural arts performances for the Kecak fire dance and barong dance as well as cultural attractions owned by Kutuh Village.

References

Gautama, et al. (2020). Tourism Village Development Through Community Empowerment Approach. Bernas. Journal of Community Service t. 1(4). 355-369. https://doi.org/10.31949/jb.v1i4.414

Gunarsa, I. K (2020). Communication Methods To Promote Gunung Payung Cultural Park In Kutuh Village. Journal of Communication Studies, 21(2), 51–58.

Hu, W., & Wall, G. (2005). Environmental management, environmental image and the competitive tourist attraction. Journal of sustainable tourism,13(6), 617-635.

Octadesia, R. A, & Bela, P. A (2020). Study on the Success of Management of Pandawa Beach Tourism Attractions by BUMDA Kutuh. Journal of Science, Technology, Urban, Design, Architecture (Stupa), 2(1), 1123–1136.

Putra, F. I (2012). Analysis of Competitiveness and Factors Influencing the Tourism Industry in Cianjur Regency.

Rafiie, S. A. K (2017). Management Theory and Applications. Bandung: ALFABETA.

Riwukore, et al. (2021). Existing Condition of Lasiana Beach Tourism Destination, Kupang City Based On Attractions, Accessibility, Facilities, Institutions, and Tourism Ecosystems. Indonesian Tourism Journal.

Santoso, et al. (2021). Development of a Tourism Village with the Concept of Regional Innovation Capacity in Tanjung Jaya Village, Pandeglang District, Banten Province. Indonesian Tourism Journal

Setiyarti, T., Suastama, I. B. R., Wimpascima, I. B. N., & Putri, L. P. D. E. (2018). Strategi Pengembangan Pantai Gunung Payung sebagai Destinasi Pariwisata di Desa Kutuh, Kec. Kuta Selatan, Kab. Badung. In Prosiding Seminar Nasional Hasil Penelitian: Meningkatkan Mutu Penelitian dan Peringkat Perguruan Tinggi (pp. 142–156). Denpasar: Unit Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) ‘Handayani’ Denpasar. Retrieved from https://ojs.stimihandayani.ac.id/index.php/PROSIDING/article/view/301

Sri Astuti, N. N., Bagiastuti, N. K., & Suarta, I. K. (2018). Development of Gunung Payung Cultural Park as One of Tourism Attraction in Kutuh Village South Kuta. In Proceedings of the 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018) (pp. 110–116). Paris, France: Atlantis Press. doi:10.2991/ictgtd-18.2018.14

Sugiyono. (2018). Qualitative Quantitative Research Methods and R&D. ALFABETA

Suharto, R. B, Roy, J., & Darma, DC (2019). Degree of potential and development strategy of tourism objects. International Journal of Scientific & Technology Research,8(9), 2343-2347.

Sumarsono, H., Arti, H. W, & Soesilo, Y. H. (2020). The Development Strategy of the Tourism Sector in Ponorogo, Indonesia. In the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)(pp. 994-1004). Atlantis Press.

Suryani, N. L. M, Noak, P. A, & Yudhartha, I. P. D (2016). Management Analysis of Tourism Attractions Management in Realizing Sustainable Tourism Development Through Traditional Village Owned Enterprises (BUMDA) (Case Study of Pandawa Beach Tourism Attractions, South Kuta, Badung Regency). Citizen Charter, 1(1), 165229.

Sutedja, I. D. M, Dewi, P. S. K, & Sukanti, N. K (2019). Tourism Potential In The Village Of Kutuh Kuta Selatan Badung. Seminar National Scientific Technology, Science, and Social Humanities (SINTESA), 2(1).

Tingginehe, A. M, Waani, J. O, & Wuisang, C. E. V. (2019). Green Tourism Planning in Roon District, Teluk Wondama Regency, West Papua. Spatial, 6(2), 511–520.

Winarno, B. (2012). Public Policy, Theory, Process, and Case Studies. CAPS.

Wijijayanti, T., Agustina, Y., Winarno, A., Istanti, L. N, & Dharma, B. A (2020). Rural tourism: A local economic development.Australasian Accounting, Business and Finance Journal. 14(1), 5-13.

Published
2023-03-14
Abstract viewed = 180 times
PDF downloaded = 235 times